JJ Abrams’ Bad Robot launches internal game studio headed with Left 4 Dead creator JJ Abrams’ film company Bad Robot has launched its own game development studio, Bad Robot Games Studio. The entertainment company run by the Star Wars filmmaker has hired Michael Booth, a veteran game creator behind titles such as Valve’s Left 4 Dead.

Booth will be the general manager of the internal studio, and he will report to former Valve and Oculus leader Anna Sweet, who was recently hired as the CEO of Bad Robot Games.

Santa Monica, California-based Bad Robot Games will now have two different businesses that Sweet will manage. It will work on co-development deals with external game partners, and it will also make its own games under the studio headed by Booth, who previously worked at Valve, Blizzard Entertainment, Facebook, and Electronic Arts.

Sweet said that Booth, who was most recently director of social VR at Facebook, is leading a team that will produce an original game for Bad Robot. That game will be a triple-A title for the PC and consoles, Sweet said. It will immerse both players and streaming audiences into a co-op cinematic experience. Sweet said she met the Bad Robot team when she worked for Valve a while ago, as they were at the beginning of their process of understanding and exploring games as a storytelling medium. Bad Robot Games will also work with Abrams’ film and television people on games based on Bad Robot’s properties. Sweet said the studio will create gaming destinations whose worlds and stories can live across multiple mediums, with the goal of making them as much fun to watch as they are to play.

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