| Embracer Group subsidiary Amplifier Game Invest expands to North America, establishes a new Seattle Studio: C77 Entertainment
The new game development studio, C77 Entertainment in Seattle, is the latest addition to the Amplifier Game Invest portfolio and an expansion onto the North American market for the company. The team will focus on big-action experiences for PC and console players. “We found an opportunity to set up a new studio together with Mattias Kylén and Kenny Magnusson. Their unparallelled experience paired with their vision and passion made it really easy to push the start button”, says Per-Arne Lundberg, CEO of Amplifier Game Invest. The creative vision of C77 Entertainment is set down by Mattias Kylén and Kenny Magnusson; two Swedes with a long history in the AAA-industry, having worked on several award-winning titles. “The support provided by Amplifier Game Invest and the Embracer Group is not only financial but includes marketing, publishing, business operations, payroll, HR and legal. They have been fantastic in providing this infrastructure. For a highly creative group like C77 Entertainment, who are not traditional entrepreneurs, this is a dream come true”, says Mattias Kylén, CEO, C77 Entertainment. The 6-person strong core team of C77 Entertainment have worked together before on blockbuster AAA-titles, and they are joining forces with Embracer Group and Amplifier Game Invest to deliver explosive games building on an original IP. “Moving into the North American market not only increases our potential to attract the best teams available for acquisitions, but also expands this model where we found the company and give the developers solid financial incentives as employees. Exciting times ahead”, says Per-Arne Lundberg, CEO of Amplifier Game Invest AB. C77 Entertainment will be a fully owned subsidiary to Amplifier Game Invest AB, joining the ranks of several Game Development companies already part of the Amplifier family. |
